Project Details
Project
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Project Details
# Influencer Marketing
Zaity Case Study
Categories
Cosmetics
Platforms
Instagram, TikTok
Date
November 2, 2024
Location
USA
Glow From Within – A Self-Care Skincare Campaign for Radiant Wellness
Increase brand awareness and drive sales for a new hydrating face mask.
- 1.5M+ Views Across Instagram and Tiktok
- 900K+ Total Reach
- 23,500 Total Engagements
- 25% boost in social media followers for the brand.
Partner with influencers (50K-500K followers) in the lifestyle and wellness niche who embody natural beauty and mindfulness.
Influencers share Instagram Reels and TikTok Videos showing their evening self-care routine featuring the face mask, paired with calming music and captions about “treating yourself to glow.
We carefully selected a mix of small to medium-sized influencers on Instagram and TikTok in the lifestyle and wellness space, creators who truly represent natural beauty and mindfulness. These influencers started the campaign by introducing new hydrating face mask, incorporating it into their nightly self-care routines with relatable and engaging content to create curiosity and generate interest.
Influencers followed a planned schedule to post about the face mask’s glow-boosting benefits using fun Instagram Reels and TikTok Stories. They used features like boosted posts and branded filters to increase visibility and engagement. This helped the posts reach more people and encouraged lots of interactions on both platforms.
We asked influencers to reply to comments and questions from their followers, creating a friendly conversation about the product’s self-care benefits. Fans were invited to share their own routines using the hashtag name of the Brand. This helped build a sense of community and encouraged people to create their own posts, which spread the campaign further and made it more impactful.
