Project Details
Project
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Project Details
# Influencer Marketing
Yazine
Categories
Influencer Marketing
Platforms
TIKTOK, YOUTUBE, INSTAGRAM
Date
January 12, 2025
Location
France, Canada
Purely Natural - A Beauty Campaign
for Authentic Glow
In collaboration with Yazine, our agency worked on promoting their range of natural cosmetics, designed to enhance beauty with eco-friendly ingredients.
- 3M+ Total Views
- 350k+ Comments
- 1M+ Total Likes
Growing Yazine’s Natural Beauty Impact
The primary objectives were to build awareness, boost sales, and increase website visits for Yazine, leveraging a mix of influencer marketing and paid ads across their social channels to highlight the appeal of natural cosmetics.
We started by working with 25 creators to create content for YouTube, Instagram and TikTok promoting Yazine’s natural cosmetics. This content was used for both organic posts and paid ads. The best-performing content was then used in Meta ads by sharing it directly from the creators' channels.
As a result, we saw a strong return on ad spend of 1.65 from initial sales. This success is expected to grow over time as Yazine builds a loyal customer base with its eco-friendly, natural products.
From the First stage, we saw that Instagram (Meta ads) content performed better than YouTube (Google ads). This made us focus on Instagram and TikTok on this stage. We gave influencers a short list of key points based on the top-performing posts, highlighting Yazine’s natural ingredients and benefits. Creators also made short, engaging TikTok videos to connect with the platform’s trend-focused audience, supporting our Instagram strategy. In total, we created 20 unique pieces of content for Meta Ads and TikTok, showcasing the product in a simple and authentic way.
