Project Details
Project
/
Project Details
# Influencer Marketing
DAYA Studio
Categories
Yoga
Platforms
Date
Jun 12, 2024
Location
USA
A Yoga Studio Campaign for Inner Peace and Strength
Increase brand awareness and drive class sign-ups for DAYA Yoga Studio.
- 25 Pieces of content
- 170k+ Instagram Impressions
- 5% Engagement Rate
Collaborate with influencers in the lifestyle and self-care space who represent natural beauty and promote mindfulness.
Influencers share Instagram post and stories featuring their yoga flow at DAYA, paired with soothing music and captions about ‘finding peace through movement.
In this campaign, we partnered with 15 creators, ranging from micro to medium influencers, across New York City. All creators were invited to experience DAYA Yoga Studio either before or on the launch day of its new wellness program.
Creators were encouraged to participate in a yoga session and share their experience through either an Instagram Reel or IG Carousel Post, depending on what best suited their audience. DAYA wanted a diverse mix of content, so we divided our talent into three categories: "wellness" creators for authentic reviews of the yoga sessions, "lifestyle" creators to highlight DAYA as part of a daily mindfulness routine, and "fitness" creators to showcase the studio’s serene and empowering vibe in a dynamic way.
